Men’s Oat & Mandarin Gentle Cream Cleanser

50g | £12

A gentle, balm-based face cleanser handcrafted in West Wittering from plant-based ingredients — designed to dissolve dirt, oil, and daily buildup without stripping your skin's natural moisture barrier. Particularly well suited to post-shave skin, sensitive and reactive skin, and anyone who's ever found mainstream face washes too harsh, too drying, or too full of ingredients they can't pronounce.

Built for skin that means business

Most men's cleansers rely on surfactants and foaming agents that strip the skin as they clean — leaving that tight, uncomfortable feeling that's often mistaken for "clean." This one works differently.

At the heart of the formula is colloidal oat kernel flour — one of the most clinically validated soothing ingredients in skincare, proven to calm irritation and support the skin barrier. It's the ingredient that makes this cleanser genuinely suitable for post-shave use, where the skin is temporarily compromised and needs calming rather than stripping.

The oil-cleansing base — cold-pressed coconut and castor oils — dissolves dirt, excess sebum, and daily grime efficiently without the need for harsh surfactants. A biomimetic emulsifier system derived from olive oil mirrors the natural lipid structure of healthy skin, meaning it cleanses while simultaneously reinforcing your barrier. You get a thorough clean without the dryness.

Mandarin peel extract — cold-pressed, not synthetic fragrance — adds a fresh, zesty citrus note and brings natural brightening properties to the formula. Vitamin E completes the formula as a natural antioxidant, protecting skin cells from environmental stress.

The result is skin that feels genuinely clean, calm, and comfortable — not stripped, not tight, not irritated.

What's in it — and why

• Oat kernel flour (Avena sativa) — clinically proven to soothe irritation, reduce redness, and support barrier function; ideal for post-shave and sensitive skin
• Coconut oil (Cocos nucifera) — gentle oil-based cleanser that dissolves impurities without stripping
• Castor oil (Ricinus communis) — conditions and softens while aiding thorough cleansing
• Olivem emulsifiers (Cetearyl olivate, Sorbitan olivate) — biomimetic, skin-identical lipid technology derived from olive oil; supports rather than disrupts your skin barrier
• Mandarin peel extract (Citrus nobilis) — cold-pressed, not synthetic; naturally brightening and refreshing
• Vitamin E (Tocopherol) — antioxidant protection and skin conditioning
• Natural preservative system (Benzyl alcohol, Dehydroacetic acid) — effective without parabens

Full INCI: Avena Sativa (Oat) Kernel Flour, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cetearyl Olivate, Sorbitan Olivate, Tocopherol (Vitamin E), Benzyl Alcohol, Dehydroacetic Acid, Citrus Nobilis (Mandarin) Peel Extract, Linalool** **Naturally occurring in essential oils

How to use

Scoop a small amount and warm between your fingertips. Massage onto dry skin in circular motions — the oats soothe while the oils lift away dirt and impurities. Remove with a warm, damp cloth or reusable pad, then rinse with cool water.

💡 Post-shave tip: Apply immediately after shaving on dry skin before rinsing — the oat flour calms razor irritation while the oils cleanse without aggravating freshly shaved skin.

💡 After the gym: Use after training for a cleanse that removes sweat and buildup without leaving skin tight or dry.

Follow with toner and moisturiser for best results.

The Puremess Promise

✔️ Handcrafted in small batches in West Wittering, West Sussex ✔️ Free from sulphates, parabens, palm oil, phthalates, silicones, mineral oil and synthetic fragrance ✔️ Natural, vegan, and cruelty-free ✔️ Packaged in a recyclable PET jar

Made with love, in West Wittering.

Frequently Asked Questions

Is this cleanser suitable for post-shave use? Yes — it's one of the best uses for it. Shaving temporarily compromises the skin barrier, leaving skin reactive and prone to irritation. The oat kernel flour in this formula is clinically proven to calm irritation and reduce redness, while the oil-cleansing base removes any residual shaving product without stripping. Use on dry skin immediately after shaving, massage gently, and remove with a warm damp cloth. Your skin will thank you.

Is this cleanser suitable for sensitive or reactive skin? Absolutely. It's free from synthetic fragrance, sulphates, parabens, and harsh surfactants — the most common triggers for skin sensitivity in conventional cleansers. The formula uses a biomimetic emulsifier system that supports rather than disrupts your skin barrier, and the mandarin scent comes entirely from cold-pressed peel extract rather than added parfum. It's gentle enough for daily use, morning and evening.

How is a cleansing balm different from a face wash? Most face washes use surfactants — cleansing agents that foam up and strip oil from the skin. This works, but it often strips too much, leaving skin feeling tight and uncomfortable. A cleansing balm uses oils to dissolve impurities — like dissolves like — and removes them when you wipe with a warm cloth. The result is a thorough cleanse that leaves your skin's natural moisture barrier intact. No tight feeling, no dryness, no irritation.

Is this the same formula as the Puremess women's Oat & Mandarin Cleanser? Yes — identical formula, same small-batch production in West Wittering. The difference is the size: the men's version comes in a 50g jar at £12, while the women's version is available in 30g, 50g, and 100g. Great skincare doesn't need to be gendered — if it works for your skin, it works.

Is this cleanser vegan? Yes — every ingredient is plant-derived. No animal products, no beeswax, no lanolin. It's also cruelty-free and free from synthetic fragrance.

Can I use this after the gym? Yes — it's brilliant post-workout. Sweat, sunscreen, and daily grime dissolve quickly in the oil-cleansing base, and the oat flour calms any post-exercise skin flushing or irritation. The mandarin gives a genuinely refreshing finish that makes it feel like more than just a functional cleanse.