









35g and 70g | Biodegradable cardboard tube | from £7
A naturally effective, aluminium-free deodorant handcrafted in West Wittering — powered by bicarbonate of soda and arrowroot, nourished by mango and shea butters, and scented with pure lemongrass, grapefruit, and tea tree essential oils. Vegan, plastic-free, and genuinely effective for all-day freshness.
Natural deodorant that actually works
The challenge with natural deodorants isn't the concept — it's the execution. Most either don't work well enough, irritate sensitive skin, or leave a white residue that transfers to clothing. This formula addresses all three.
Bicarbonate of soda is the active odour-neutralising ingredient — it works by creating an alkaline environment that inhibits the odour-causing bacteria responsible for underarm smell. It's one of the most effective natural alternatives to aluminium salts, and unlike antiperspirants it works with your body rather than blocking it — neutralising odour without preventing natural perspiration.
Arrowroot powder works alongside the bicarbonate to absorb excess moisture, keeping underarms feeling dry and comfortable without the occlusive, pore-blocking effect of conventional antiperspirants.
The butter and oil base — caprylic/capric triglyceride from coconut, mango seed butter, and shea butter — creates a smooth, skin-nourishing application that conditions the underarm skin while delivering the active ingredients. Mango seed butter in particular is rich in oleic and stearic acids and is exceptionally effective at softening and conditioning skin that's regularly shaved or sensitised. Candelilla wax — a plant-derived wax from the candelilla shrub — gives the formula its solid stick structure and is the reason this deodorant is suitable for vegans. Vitamin E provides natural antioxidant support and helps preserve the oils in the formula.
Lemongrass and grapefruit essential oils create a bright, energising, citrus-forward scent that's genuinely uplifting. Tea tree — a well-regarded botanical with a long history of use in natural formulations — rounds out the essential oil blend and complements the bicarbonate's odour-neutralising action. The scent comes entirely from pure essential oils — no synthetic fragrance, no parfum.
What's in it — and why
- Caprylic/capric triglyceride (coconut derived) — lightweight, skin-compatible carrier; delivers active ingredients smoothly and conditions the skin
- Bicarbonate of soda (Sodium bicarbonate) — creates an alkaline environment that inhibits odour-causing bacteria; the primary active odour-neutralising ingredient
- Mango seed butter (Mangifera indica) — rich in oleic and stearic acids; deeply nourishing and conditioning for underarm skin
- Candelilla wax (Euphorbia cerifera) — plant-derived wax from the candelilla shrub; provides the solid stick structure; suitable for vegans
- Shea butter (Butyrospermum parkii) — intensely nourishing; soothes and softens skin
- Arrowroot powder (Maranta arundinacea) — absorbs excess moisture; keeps underarms feeling dry and comfortable
- Vitamin E (Tocopherol) — natural antioxidant support and oil preservation
- Lemongrass essential oil (Cymbopogon schoenanthus) — bright, citrus-green top note; energising and uplifting
- Tea tree essential oil (Melaleuca alternifolia) — well-regarded botanical with a long history of use in natural formulations; complements the odour-neutralising action of bicarbonate of soda
- Grapefruit peel oil (Citrus grandis) — fresh, sharp citrus note; adds brightness to the scent blend
Full INCI: Caprylic/Capric Triglyceride, Sodium Bicarbonate, Mangifera Indica (Mango) Seed Butter, Euphorbia Cerifera Cera (Candelilla Wax), Butyrospermum Parkii (Shea) Butter, Maranta Arundinacea (Arrowroot) Root Powder, Tocopherol (Vitamin E), Cymbopogon Schoenanthus (Lemongrass) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Citrus Grandis (Grapefruit) Peel Oil, Citral**, Citronellol**, Limonene**, Linalool** **Naturally occurring in essential oils
How to use
Hold the deodorant against your underarm for a few seconds to warm and soften slightly, then glide over clean, dry skin. Two to three swipes per side is sufficient — no need to overapply. Allow a moment to absorb before dressing.
💡 Transitioning tip: If you're switching from a conventional antiperspirant, give your body two to three weeks to adjust. Your underarms may feel slightly different during this period as your body recalibrates — this is completely normal and temporary.
✨ Top tip: Reapply after intense exercise or on particularly hot days for continued freshness.
The Puremess Promise
✔️ Handcrafted in small batches in West Wittering, West Sussex ✔️ Aluminium-free, paraben-free and free from synthetic fragrance ✔️ Natural, vegan, and cruelty-free ✔️ Presented in a biodegradable cardboard tube — plastic-free and zero waste
Made with love, in West Wittering.
Frequently Asked Questions
Does this deodorant actually work? Yes — but it works differently to a conventional antiperspirant. Antiperspirants use aluminium salts to block sweat glands and prevent perspiration. This deodorant uses bicarbonate of soda to create an alkaline environment that inhibits the odour-causing bacteria responsible for underarm smell, combined with arrowroot powder to absorb excess moisture. You may still perspire — sweating is a natural and healthy bodily function — but odour is neutralised effectively throughout the day.
Is this deodorant suitable for sensitive skin? The formula is free from aluminium, parabens, synthetic fragrance, and the most common irritants found in conventional deodorants. The mango and shea butter base is genuinely nourishing and conditioning for underarm skin. Some people with very sensitive skin find bicarbonate of soda deodorants cause minor irritation initially — if this occurs, apply to fully dry skin after a gap of at least 30 minutes post-shower, and reduce application frequency until your skin adjusts.
Will this leave white marks on my clothes? No — the formula is designed to absorb cleanly without transferring white residue to clothing. Allow a moment to absorb before dressing for the best result.
How is this different from a conventional antiperspirant? Conventional antiperspirants use aluminium compounds to physically block sweat glands — preventing perspiration but also preventing your body from regulating temperature naturally. This deodorant works with your body rather than against it — neutralising odour without blocking natural perspiration. It's aluminium-free, plastic-free, and made from natural ingredients your skin can recognise.
What is candelilla wax and why is it used instead of beeswax? Candelilla wax is a plant-derived wax extracted from the candelilla shrub, native to Mexico. It provides the same solid stick structure that beeswax gives in conventional balms, but is entirely plant-based — making this deodorant suitable for vegans. It's harder than beeswax, which is why only a small amount is needed to give the formula its firm, glide-friendly texture.
Is the packaging really plastic-free? Yes — the deodorant comes in a biodegradable cardboard tube with no plastic components. When you've finished, the tube can go straight in your home compost or recycling. It's one of the most genuinely zero-waste formats available for a solid deodorant.
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