Geranium & Grapefruit Vegan Deodorant -

70g | Biodegradable cardboard tube | £12

A naturally effective, aluminium-free deodorant handcrafted in West Wittering — powered by bicarbonate of soda and arrowroot, nourished by mango and shea butters, and scented with pure geranium and grapefruit essential oils. Vegan, plastic-free, and genuinely effective for all-day freshness. A floral-citrus pairing that's bright, balancing, and beautifully uplifting.

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Natural deodorant that actually works

The challenge with natural deodorants isn't the concept — it's the execution. Most either don't work well enough, irritate sensitive skin, or leave a white residue that transfers to clothing. This formula addresses all three.

Bicarbonate of soda is the active odour-neutralising ingredient — it works by creating an alkaline environment that inhibits the odour-causing bacteria responsible for underarm smell. It's one of the most effective natural alternatives to aluminium salts, and unlike antiperspirants it works with your body rather than blocking it — neutralising odour without preventing natural perspiration.

Arrowroot powder works alongside the bicarbonate to absorb excess moisture, keeping underarms feeling dry and comfortable without the occlusive, pore-blocking effect of conventional antiperspirants.

The butter and oil base — caprylic/capric triglyceride from coconut, mango seed butter, and shea butter — creates a smooth, skin-nourishing application that conditions the underarm skin while delivering the active ingredients. Candelilla wax gives the formula its solid stick structure and keeps it suitable for vegans. Vitamin E provides natural antioxidant support.

Geranium and grapefruit essential oils create a beautifully balanced floral-citrus scent. Geranium brings a soft, rosy floral character with naturally balancing properties; grapefruit adds a sharp, fresh citrus brightness that lifts the blend and gives it a genuinely energising quality. Together they create a scent that feels simultaneously uplifting and grounding — lovely at any time of day.

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What's in it — and why

• Caprylic/capric triglyceride (coconut derived) — lightweight, skin-compatible carrier; delivers active ingredients smoothly and conditions the skin
• Bicarbonate of soda (Sodium bicarbonate) — creates an alkaline environment that inhibits odour-causing bacteria; the primary active odour-neutralising ingredient
• Mango seed butter (Mangifera indica) — rich in oleic and stearic acids; deeply nourishing and conditioning for underarm skin
• Candelilla wax (Euphorbia cerifera) — plant-derived wax; provides the solid stick structure; suitable for vegans
• Shea butter (Butyrospermum parkii) — intensely nourishing; soothes and softens skin
• Arrowroot powder (Maranta arundinacea) — absorbs excess moisture; keeps underarms feeling dry and comfortable
• Vitamin E (Tocopherol) — natural antioxidant support and oil preservation
• Geranium flower oil (Pelargonium graveolens) — soft, rosy floral character; naturally balancing
• Grapefruit peel oil (Citrus grandis) — sharp, fresh citrus; bright and energising

Full INCI: Caprylic/Capric Triglyceride, Sodium Bicarbonate, Mangifera Indica (Mango) Seed Butter, Euphorbia Cerifera Cera (Candelilla Wax), Butyrospermum Parkii (Shea) Butter, Maranta Arundinacea (Arrowroot) Root Powder, Tocopherol (Vitamin E), Pelargonium Graveolens (Geranium) Flower Oil, Citrus Grandis (Grapefruit) Peel Oil, Limonene**, Citronellol**, Geraniol**, Linalool** **Naturally occurring in essential oils

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How to use

Hold the deodorant against your underarm for a few seconds to warm and soften slightly, then glide over clean, dry skin. Two to three swipes per side is sufficient. Allow a moment to absorb before dressing.

💡 Transitioning tip: If you're switching from a conventional antiperspirant, give your body two to three weeks to adjust. This is completely normal and temporary.

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The Puremess Promise

✔️ Handcrafted in small batches in West Wittering, West Sussex ✔️ Aluminium-free, paraben-free and free from synthetic fragrance ✔️ Natural, vegan, and cruelty-free ✔️ Presented in a biodegradable cardboard tube — plastic-free and zero waste

Made with love, in West Wittering.

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Frequently Asked Questions

Does this deodorant actually work? Yes — but it works differently to a conventional antiperspirant. Antiperspirants use aluminium salts to block sweat glands and prevent perspiration. This deodorant uses bicarbonate of soda to create an alkaline environment that inhibits the odour-causing bacteria responsible for underarm smell, combined with arrowroot powder to absorb excess moisture. You may still perspire — sweating is a natural and healthy bodily function — but odour is neutralised effectively throughout the day.

Is this deodorant suitable for sensitive skin? The formula is free from aluminium, parabens, and synthetic fragrance. The mango and shea butter base is genuinely nourishing for underarm skin. Some people with very sensitive skin find bicarbonate of soda deodorants cause minor irritation initially — if this occurs, apply to fully dry skin after a gap of at least 30 minutes post-shower, and reduce application frequency until your skin adjusts.

Will this leave white marks on my clothes? No — the formula is designed to absorb cleanly without transferring white residue to clothing. Allow a moment to absorb before dressing for the best result.

How is this different from the Bergamot & Geranium variant? Both share the geranium essential oil as a common thread, but the character of the two blends is quite different. Geranium & Grapefruit is brighter and more citrus-forward — the grapefruit dominates with a sharp, fresh energy. Bergamot & Geranium is softer and more complex — the bergamot FCF brings a rounder, more floral-citrus character with lemon adding depth. If you love a clean, bright citrus scent choose Geranium & Grapefruit; if you prefer something softer and more sophisticated choose Bergamot & Geranium.

What is candelilla wax and why is it used instead of beeswax? Candelilla wax is a plant-derived wax from the candelilla shrub, native to Mexico. It provides the solid stick structure while keeping the formula entirely plant-based and suitable for vegans.

Is the packaging really plastic-free? Yes — the deodorant comes in a biodegradable cardboard tube with no plastic components. When finished, the tube can go straight in your home compost or recycling.