Lavender & Geranium Organic Shampoo

250ml | Prevented Ocean Plastic bottle | £15

A gentle, SLS & SLES-free organic shampoo handcrafted in West Wittering — Soil Association certified, enriched with certified organic aloe vera, plum fruit extract, and hibiscus flower extract. Lavender and geranium essential oils create a calming, balancing scent that makes washing your hair feel like a genuine moment of self-care. Suitable for all hair types.

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What genuinely clean hair looks like

Most shampoos rely on aggressive sulphates that strip the hair and scalp of their natural oils — leaving hair clean, yes, but also dry, prone to frizz, and dependent on heavy conditioners to compensate. This formula takes a different approach.

Coco-glucoside forms the primary cleansing base — a plant-derived surfactant from coconut and fruit sugars that produces a soft, conditioning lather that cleans effectively without stripping. The scalp's natural oil balance is respected rather than eliminated, which means hair feels genuinely healthy rather than just temporarily clean.

What makes this shampoo's botanical layer particularly interesting is the combination of plum fruit extract and hibiscus flower extract — two ingredients rarely seen together and both genuinely beneficial for hair and scalp health. Plum fruit extract is naturally rich in vitamins and antioxidants and brings a conditioning, smoothing quality to the formula. Hibiscus — long celebrated in traditional haircare across South Asia and the Caribbean — is naturally rich in amino acids and has a well-documented reputation for supporting scalp health and hair strength. Together they give this shampoo a depth of botanical activity that goes well beyond a standard certified organic base.

Certified organic aloe vera leaf juice adds natural soothing and conditioning properties, particularly beneficial for a dry or reactive scalp. Glycerin maintains moisture balance throughout cleansing, and guar hydroxypropyltrimonium chloride — a plant-derived conditioning agent from the guar bean — leaves hair feeling smooth and manageable after rinsing.

Lavender and geranium essential oils complete the formula — calming, balancing, and beautifully complementary. Lavender in particular has a long history of use in scalp care for its naturally soothing properties.

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What's in it — and why

• Coco-glucoside — gentle plant-derived surfactant from coconut and fruit sugars; cleans effectively without stripping natural oils
• Glycerin — humectant; maintains moisture balance during cleansing
• Sodium coco-sulfate — coconut-derived cleansing support; gentler than SLS
• Cocamidopropyl betaine — coconut-derived; stabilises lather and enhances gentleness
• Guar hydroxypropyltrimonium chloride — plant-derived conditioning agent from guar bean; leaves hair smooth and manageable
• Certified organic aloe vera leaf juice (Aloe barbadensis)* — naturally soothing and conditioning; particularly beneficial for dry or reactive scalps
• Plum fruit extract (Prunus domestica) — naturally rich in vitamins and antioxidants; conditioning and smoothing
• Hibiscus flower extract (Hibiscus sabdariffa) — naturally rich in amino acids; supports scalp health and hair strength
• Lavender essential oil (Lavandula angustifolia) — calming, scalp-compatible, and beautifully aromatic
• Geranium essential oil (Pelargonium graveolens) — balancing and brightening; adds a floral, rosy character to the scent blend
• Natural preservative system (Benzyl alcohol, Potassium sorbate, Sorbic acid, Salicylic acid) — effective without parabens

Full INCI: Aqua, Glycerin, Coco-Glucoside, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Benzyl Alcohol, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Aloe Barbadensis (Aloe) Leaf Juice Powder*, Salicylic Acid, Prunus Domestica (Plum) Fruit Extract, Sorbic Acid, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Lavandula Angustifolia (Lavender) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Linalool**, Citronellol**, Geraniol** *Certified organically grown ingredient **Naturally occurring in essential oils

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How to use

Apply a small amount to wet hair. Massage gently into the scalp using fingertips — not nails — working the lather through to the ends. Breathe in the lavender and geranium as you do. Rinse thoroughly with warm water. Follow with the Puremess Lavender & Geranium Organic Conditioner for best results.

💡 Tip: If you're transitioning from conventional sulphate shampoos, your scalp may take two to three weeks to rebalance its natural oil production. Stick with it — the results are worth it.

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The Puremess Promise

✔️ Soil Association certified organic ✔️ Handcrafted in small batches in West Wittering, West Sussex ✔️ Free from SLS, parabens, palm oil, phthalates, silicones and synthetic fragrance ✔️ Natural, vegan, and cruelty-free ✔️ Presented in a 250ml Prevented Ocean Plastic bottle — made from recycled coastal plastic

Made with love, in West Wittering.

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Frequently Asked Questions

Is this shampoo sulphate-free? This formula contains no SLS or SLES — the harshest and most commonly irritating sulphates found in conventional products. The primary cleanser is coco-glucoside, a gentle plant-derived surfactant, supported by sodium coco-sulfate — a coconut-derived ingredient significantly gentler than SLS and approved for use in Soil Association certified organic formulations.

Will this shampoo lather as well as my regular shampoo? It will lather — but perhaps not as dramatically as a conventional sulphate shampoo. High-foam lather is largely a cosmetic effect created by aggressive sulphates rather than an indicator of cleansing effectiveness. This formula cleans just as thoroughly with a softer, more conditioning lather. Most people find they need slightly less product per wash than they're used to.

Is this shampoo suitable for colour-treated hair? Yes — the sulphate-free formula is much gentler on colour-treated hair than conventional shampoos. Sulphates are one of the primary causes of colour fade, so switching to a sulphate-free formula can significantly extend the life of a colour treatment.

What are plum fruit extract and hibiscus flower extract? Plum fruit extract is naturally rich in vitamins and antioxidants and brings a conditioning, smoothing quality to the formula. Hibiscus flower extract has a long history in traditional haircare — particularly across South Asia and the Caribbean — where it's been used for generations to support scalp health and hair strength. It's naturally rich in amino acids and gives this shampoo a depth of botanical activity beyond a standard certified organic base.

Should I use the matching conditioner? We'd recommend it — the conditioner uses the same certified organic base and matching essential oil blend, so the scents work beautifully together. That said, this shampoo contains guar hydroxypropyltrimonium chloride, a plant-derived conditioning agent that leaves hair noticeably smoother than most shampoos alone — so if your hair is fine or naturally manageable, you may find you need conditioner less frequently.

What does Soil Association certified mean? It means the organic ingredient claims have been independently verified by the UK's leading organic certification body — not a self-declared label but a rigorous third-party audit that verifies the sourcing, production, and ingredient integrity of every certified organic component.