Natural Skincare vs. Clean Skincare: What’s the Difference (and Why it Matters)

In a world full of buzzwords, the beauty industry loves a trend - and two of the biggest are “natural skincare” and “clean skincare.” But what do these terms really mean? Are they the same? And which is better for your skin?

As a brand rooted in transparency and nature, we’re here to cut through the confusion. Understanding the difference between natural skincare and clean skincare can help you make empowered, informed choices - and care for your skin in a truly healthy, sustainable way.

What Is Natural Skincare?

Natural skincare products are made primarily from ingredients that are derived from nature - think plant oils, clays, botanical extracts, butters, and essential oils.

At Puremess, we use natural ingredients like:

• Tamanu oil (for regeneration and healing)

• Pumpkin seed oil (for elasticity and nourishment)

• Geranium floral water (for soothing and balancing)

• Hyaluronic acid (synthetically mimicked to avoid animal sourcing, but naturally found in our skin)

Natural doesn’t always mean 100% raw or unprocessed - some ingredients (like essential oils or emulsifiers) are naturally derived but processed to be safe, stable, and effective in skincare.

The key takeaway? Natural skincare prioritises nature-sourced ingredients that work in harmony with your skin.

What Is Clean Skincare?

“Clean” is more of a movement than a clearly defined standard. Clean skincare focuses on avoiding ingredients that are known or suspected to be harmful, even if they are synthetically made or approved for cosmetic use.

These may include:

• Parabens

• Phthalates

• Synthetic fragrances

• SLS/SLES

• PEGs

• Petrochemicals

Clean skincare products may include both natural and lab-made ingredients - but the emphasis is on non-toxic formulations and transparency about what's inside.

Some clean products are also vegan, cruelty-free, and sustainably packaged - though these values aren’t always guaranteed unless specified.

So… Which Should You Choose?

It’s not about picking one over the other - but rather understanding what your skin needs, and what your values are.

• If you want plant-based nourishment, gentle ingredients, and formulations rooted in nature, natural skincare is a beautiful choice.

• If you’re looking to avoid certain chemicals, prioritise safety and transparency, or have allergies or sensitivities, clean skincare might be a better guide.

At Puremess, we blend the best of both worlds. Our formulations are natural, clean, effective, and kind - to both your skin and the planet.

Why This Matters More Than Ever

The rise in greenwashing (when brands use eco or natural buzzwords without real backing) makes it even more important to read labels, understand ingredients, and trust who you buy from.

We believe skincare should be simple, honest, and supportive - not filled with confusing jargon or scary ingredients.

Explore Our Natural Skincare Range

If you’re ready to make the switch or want to support your current routine with gentle, effective products, we’ve got you covered. Try our:

• Rejuvenating Face Cream – with tamanu oil, pumpkin seed oil & hyaluronic acid

• Replenishing Skin Serum – packed with blueberry seed oil, vitamin B3, and marine actives

• Oat & Mandarin Cleanser – a gentle, creamy cleanser for soft, glowing skin